The article presents a method for evaluating the distribution channels of a selected manufacturing enterprise in terms of their utility, which is understood in the category of distribution service quality and efficiency related to the scale of effects and costs in variable and unpredictable market environment conditions. Due to the breadth of the topic, the article has been divided into two parts. The first part presents the characteristics of the 28 distribution channels of the studied enterprise and outlines the methodology for determining the distribution costs necessary to conduct an effectiveness evaluation of the studied channels.Effectiveness evaluation of distribution channels in selected production enterprise – part I
Abstract
This paper presents a method of assessing the distribution channels in selected manufacturing company, in terms of their usefulness, which is conceived in the category of distribution service quality and efficiency of coupled effects and costs of variable and difficult to predict the market conditions surrounding the company. Given the disparity in question is divided into two parts.
The first part presents the characteristics of 28 channels by the enterprise and the methodology to determine the distribution of costs necessary to evaluate the effectiveness of test channels. (…)
The article contains 1839 characters.
Source: Logistyka Magazine 4/2012