Websites that allow users to upload and share published videos with other Internet users have become one of the most significant platforms for promotional activities in the Web 2.0 area. Companies, institutions, and private individuals have gained a medium with capabilities and reach close to that of television. The development of websites, led by YouTube, has opened up enormous opportunities for video marketing, i.e., activities based on marketing communication through video content. The involvement of the tourism sector in this form of marketing activity has resulted in the creation of an extensive and relatively well-utilized mosaic of diverse video materials. They are accessible to Internet users at any time and from any place.Technological progress, occurring mainly in the area of electronic media, triggers changes that are both a challenge and a hope for faster development for enterprises. The application of modern technologies in relation to offers and sales causes significant transformations in the functioning of enterprises and entire industries.
It is becoming one of the most important means of supporting marketing activities in companies. New possibilities are created especially by the emergence and continuous improvement of the Internet, which possesses advantages that other electronic media lacked.
Information technologies significantly influence the ways of applying marketing tools in an enterprise. They affect the creation and utilization of new market opportunities and the chances of commercial success by influencing market expansion and acquiring new customers. (…)
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Source: Logistyka Magazine