Market Research Methodology in Transport Enterprises

In today’s dynamic society, high-quality information is of invaluable importance, as it often becomes a tool of competitive struggle. Today, it is not a problem to obtain a large amount of data from a wide variety of information sources. The Internet and various databases provide a wealth of information, however, not all of it meets the required level of quality. By quality, we primarily mean the relevance, validity, reliability, efficiency, and timeliness of the obtained data. Obtaining or selecting information that meets the aforementioned parameters for the purpose of making the right decision is an art and, at the same time, a necessary condition for the survival and success of transport enterprises in a competitive environment, not only during periods and conditions of a global economic crisis.MARKET RESEARCH METHODOLOGY IN TRANSPORT ENTERPRISES
In today’s dynamic society, high-class information has invaluable consequence, because it times becomes a tool of competitor’s fight. Today, it is not difficult to obtain a large amount of data from many different sources of information.
Internet and various databases provide an amount of information; however, not all information meets the required level of quality. Quality means especially relevance, validity, reliability, efficiency and timeliness of the data. Get, respectively choose the correct information that meets the foregoing parameters, in order to adopt a correct decision, is masterpiece and also inevitable condition of survival and success of the transport companies in a competitive environment, not only in terms and time of global economic crisis.
1. INTRODUCTION
In transport enterprises, we encounter the need for managers to obtain specific, high-quality information that would reduce the level of risk in the decision-making process and help solve problems related to the relevant market. Market research could be the answer to this need. (…)

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