A spectacular laser show, combined with a dance and vocal performance, accompanied the premiere of the STILL RX 70 4.0/5.0 and RX 70 6.0/8.0 forklifts. During a press conference at the STILL Arena in Hamburg, the latest models were unveiled, expanding the company’s range with warehouse vehicles designed for handling the heaviest loads.
“Touch the future” – this was the motto of the international STILL press conference held on January 22, 2013, in Hamburg, where two new internal combustion forklifts made their debut. Expanding the RX 70 family with models capable of lifting from 4 to 5 tons and from 6 to 8 tons has allowed the company to better tailor its offer to the needs of specialized industries that require maximum handling power. However, it was not just the lifting capacity that posed the greatest challenge for STILL engineers. The final design of the RX 70 4.0/5.0 and RX 70 6.0/8.0 fits perfectly into the company’s consistent strategy of ensuring that warehouse process efficiency goes hand in hand with environmental protection, safety, and work comfort. Therefore, the latest RX70 series models, in addition to high handling power, are characterized by compact dimensions, very low fuel consumption and carbon dioxide emissions (thanks to the use of a catalytic converter and a self-cleaning particulate filter), as well as well-thought-out ergonomic solutions.
The premiere took place in a unique, artistic setting. A laser show synchronized with music, a several-meter-tall marionette operated by a team of actors, a choreography involving both dancers and forklifts moving the scenery, and STILL employees showcasing their vocal skills – these were just some of the attractions that accompanied the presentation of the latest RX 70 4.0/5.0 and RX 70 6.0/8.0 models. After presenting the most important information and technical specifications of the new products, a discussion panel began. Questions from the gathered journalists were answered by, among others, Bert Jan Knoef – Managing Director of STILL, Christian Baerwolff – Marketing Director, and Thomas A. Fischer – Member of the Board of STILL. The audience was particularly interested in the real savings generated by combining an internal combustion drive with an electric motor in hybrid technology, as well as the company’s commercial strategy in Western Europe. After the press conference, the invited guests had the opportunity to trace the entire process of forklift manufacturing and learn about the secrets of their production at the STILL factory. There was also an opportunity to see for themselves how the latest models perform in practice. The next point on the agenda was a visit to the Kuehne + Nagel logistics center in Hamburg, where 53 STILL forklifts operate in warehouses with a total area of 44,000 square meters. The premiere RX 70 series models, which could be observed while loading a trailer from the warehouse loading ramp, impressed not only with their high power but also with the precision of their maneuvers and their agility.