Stokrotka Sp. z o.o. is launching its own logistics network, which will allow it to purchase the vast majority of goods directly from manufacturers, rather than from distributors as has been the case until now. The network, through which all stores of the Emperia SA Trading Group will be supplied, will include a distribution center, eight regional warehouses acting as cross-docking points, and transport. The first deliveries will be carried out as early as the second half of 2013.
The new logistics network is being created based on advanced logistics models, in cooperation with external experts. The most important stage of creating the new network was completed in the second half of December 2012, when Stokrotka signed an agreement with Prologis for the lease of a distribution center. The facility, with a total area of over 27,000 sq. m., including over 5,000 sq. m. of refrigerated space, is located in Teresin in the Masovian Voivodeship. It will be the storage site for nationwide assortment. Products will be transported from here daily to regional warehouses and directly to stores.
To ensure efficient and timely distribution throughout the country, eight regional warehouses acting as cross-docking points will also be established. Part of the assortment will be stored in them and transported directly to assigned stores. Stokrotka is also currently in advanced talks with transport service and vehicle providers to create the most optimal combination of own and contracted transport. Transport will be carried out to ensure main distribution (to regional warehouses) and final distribution (to supermarkets).
– Implementing the new long-term development strategy for the Stokrotka supermarket chain, we intend to increase its competitiveness against other chains. Our goal is for Stokrotka to offer an attractive proposition for both customers and our partners. Wishing to ensure the highest quality and availability of goods and to increase operational efficiency, we are building our own logistics infrastructure, which will allow us to purchase the vast majority of goods directly from manufacturers, rather than from distributors as before. While planning the supply chain, we do not, however, rule out further cooperation with wholesale distributors, including Eurocash, in a changed scope and on new terms – comments Dariusz Kalinowski, President of the Management Board of Stokrotka.