Casbega, one of the leading Coca Cola companies in Spain, launched a project several months ago to optimize logistics processes and reduce supply chain costs. The project is being implemented in cooperation with CHEP, a company specializing in returnable packaging solutions.
Casbega is one of the largest and most technologically advanced Coca Cola bottling plants. The factory located in Fuenlabrada (Madrid) was opened in 1980 and has undergone a series of changes and modernizations over the last 30 years. It currently covers an area of 250,000 square meters, produces 275 types of beverages, and employs 900 people. The company’s main goal is the efficient fulfillment of orders and rapid satisfaction of market demand. In this context, cost optimization and high-quality customer service are essential.
Casbega admits that proper logistics management is the key to building its competitive advantage in these areas. Consequently, the company decided to introduce the CHEP solution into its supply chain. Casbega replaced its entire pallet pool with rented blue pallets, which it uses to deliver to 68,000 retail outlets and all Coca Cola product distributors.
– As a category leader, we strive to use solutions that will serve as a model for other companies in the beverage industry – says José María Sánchez, Logistics Director at Casbega. – Every change in the supply chain is preceded by an in-depth analysis of procedures and costs. We approached our cooperation with CHEP in the same way, verifying the profitability of this investment. As a result of the analysis, we completely abandoned our own pallets in favor of two types of CHEP carriers in sizes 1200×800 (euro) and 800×600 (DHP). The automation of production lines in our factory requires the use of high-quality pallets. CHEP carriers meet strict technical requirements, and their use for packaging beverages guarantees production continuity. Equally important to us is the flexibility and simplicity of working with the contractor. This was the main factor in our decision to sign the contract with CHEP.