PARP has published an e-book titled “When is investing in e-service marketing profitable,” authored by employees of the Institute of Logistics and Warehousing.
The material contains a description of performance indicators for online advertising activities, as well as measures of effectiveness and profitability for these efforts. The reader will also learn from the e-book how to measure marketing investment and how to construct a marketing budget. The publication can be downloaded from the website www.web.gov.pl at: http://www.web.gov.pl/e-booki/272_1830.html