Starting from April 2012, in response to changing customer needs, tire manufacturer Continental and the Marangoni Group, an Italian supplier of retreading systems, are changing their cooperation structure in Europe.
– Following the successful introduction of ContiTread to the European market in 2008, from the beginning of April 2012, the retreading system will be promoted and sold directly through the Continental sales network – explains Christian Sass, Head of Retreading at Continental’s Truck Tire Division.
By designating a single point of contact for its fleet customer base, Continental is implementing a strategy of full integration of the cold retreading process within the ContiLifeCycle program.
– The evolution of our business model will strengthen our long-term cooperation with Marangoni and allow us to benefit from their extensive know-how in retreading technology – continues Christian Sass.
ContiLifeCycle is an integrated concept offering efficient and sustainable solutions for fleet customers. From the purchase of new tires, through regrooving and casing management, to retreading, ContiLifeCycle provides every customer with an optimal solution to achieve the lowest operating costs over the entire life of the tire.