A consumer who places an order on November 30, 2011, in stores participating in the campaign will not incur any delivery costs. This rule applies to all orders, regardless of product availability, chosen payment method, shipping method, or order value.
The Free Shipping Day campaign aims to encourage Poles to shop online and to perceive it as a convenient, safe, and cost-effective form of shopping. The goal of the campaign is also to encourage stores to offer consumers flexible delivery options, which will positively influence the popularization and intensification of e-shopping.
The consumer has the chance to see that e-shopping is convenient, fast, and safe. The attractive timing and formula of the campaign mean that many consumers will consider purchasing St. Nicholas Day and Christmas gifts on this day, which will certainly contribute to the even greater success of the campaign.
Over 1,300 stores are participating in the Free Shipping Day campaign, and this number is steadily growing. Thanks to the campaign, they can increase sales, gain media exposure, and win over new customers.
The campaign is patronized by, among others, the Euro-Label Safe Shopping Certificate.