Pedro da Silva – CEO of Jeronimo Martins Dystrybucja, long-time CEO of the Biedronka store chain – will be a guest at the Cooperation Forum 2011, a conference for FMCG management organized by ECR Polska. Da Silva’s presentation on the future of the FMCG market, expected development, and shaping trends will highlight the already rich Forum program.
In addition to Pedro da Silva, heads of the largest companies and leaders of the Polish market have confirmed their participation in the Forum, including Auchan, Coca-Cola, Emperia Holding, Kraft Foods, Neuca, and Unilever. Together with the participants, they will discuss the most important challenges of the Polish FMCG market.
The Forum is the only industry meeting where both manufacturers and distributors will speak in unison about good cooperation. Cooperation based on the ECR (Efficient Consumer Response) concept, i.e., how to better, faster, cheaper, and more sustainably satisfy consumer needs.
The organizers have divided the conference program into 4 parts. The first session is very practical, where speakers will present case studies from their own “backyard.” In this part, we will learn, among other things, how to achieve millions in savings through cooperation in pallet management or company transport.
The second session will be strategic in nature. Nigel Bagley (Industry Affairs Director, Unilever) will present strategic guidelines for the FMCG market for the next 10 years. This part will also cover how to leverage the potential of social media and mobile commerce in the FMCG market and how to avoid the threats posed by the digitalization of society.
The organizers have placed great emphasis on the networking nature of the event. The next two parts of the conference are a discussion panel led by FMCG market leaders, and a less formal but no less important business mixer, i.e., a meeting over a glass of wine giving participants the opportunity to expand their business contacts.