During the 17th conference of the Association of PR and Promotion of Polish Universities “PRom”, organized in Gdynia in cooperation with the Polish Naval Academy, the results of the competition for the best project or activity promoting science and universities were announced.
This was the first edition of this competition, named “proMYK”, which – in the opinion of the organizers – should be associated both with the name of the Association and with the promotional qualities of the competition.
The winner and recipient of the proMYK award in the “Promotion of Science” category was the University of Social Sciences and Humanities (SWPS) for the project: SWPS Press Center.
The winner and recipient of the proMYK award in the “University Promotion” category was the Poznań School of Logistics for the project: The Third National Logistics Olympiad.
In the opinion of Kinga Kubiak, editor-in-chief of the PRoto.pl portal and a competition juror, the effective selection of the target group and the consistency of activities, which simultaneously promoted the university and science, were noteworthy. The jurors offered additional congratulations to the project authors for measuring the effectiveness of the campaign and its tangible results.
Furthermore, distinctions were awarded to the Lower Silesian University for the project: Promotion and education through culture and the Faculty of Management and Economics of the Gdańsk University of Technology for the project Faculty blogs.
The winning universities received – in addition to a material prize in the form of a “Promoting Lamp” by Wrocław sculptor Leszek Chorążyczewski – campaigns on the GoldenLine, Uczelnie.pl, and Centrum EFEKTY portals, as well as interviews in the biweekly magazine COGITO.