The VOX capital group consists of four companies. At the end of 2010, the implementation of the Emigo system was completed in the Profile VOX branches in Slovakia and the Czech Republic. Previously, the solution had been implemented in the company’s other branches across Central and Eastern Europe. In Poland, Emigo has been in operation since 2007. Subsequently, the system was implemented in Romania and Bulgaria (in the English language version), then in Lithuania, Latvia, and Estonia (where, in addition to the English version of the portal, a Russian-language version of the TME is also available), and then in Belarus and Ukraine (in both language versions).
– The Emigo system, implemented in Poland, proved to be a solution versatile and functional enough that a plan was immediately created to apply it in the remaining branches: from Estonia to Bulgaria – says Daniel Pięta, Emigo system administrator at Profile VOX. – The layout of functions on the application screen is common to all language versions, so even if someone does not speak a given language or has problems with terminology, but knows the application well, they will be able to handle it.
The scope of the system’s use by VOX employees is quite complex. The cloud-based application primarily helps with placing orders during a sales representative’s visit to a point of sale. Thanks to the integration of the solution with the largest distributor of building materials and interior furnishings in Poland, supplied by Drzwi i Podłogi VOX, it is possible to order products in accordance with current stock levels. This not only allows for streamlining logistics and ensuring that goods are on-site at the retailer in a short time, but also for better management of stock levels and production so that they keep up with the actual needs of customers.
– Another important application of Emigo for us is the so-called ‘shelf research’ – says Daniel Pięta. – During each visit, our sales representative performs a routine check at the point of sale: in what quantity and how wide an exposure our products occupy, and in what quantity and width of the store area selected competitor products occupy. This information, in a structured way, reaches an external Business Intelligence system via Emigo, which allows for collecting statistical data, conducting analyses, and consequently evaluating the effectiveness of our actions. We are successfully implementing this solution in all markets where Emigo operates, thanks to which we can uniformly compare trends in our industry across Europe.
The solution from Sagra Technology is very well suited for both cyclical product research and the evaluation of newly introduced items. It allows for the use of surveys that representatives conduct at the point of sale. Information obtained from customers in this way makes it easier to adapt products to market needs. In addition, the system ensures the verification of the work of sales representatives.
– At every destination, the sales representative must perform activities in accordance with the procedure. Emigo facilitates the process step by step. Thanks to this, we immediately have ready-made reports from sales representatives along with a record of visits and kilometers – adds Daniel Pięta. – Some companies control the work of their representatives in great detail by checking their work via GPS. At Profile VOX, this is completely unnecessary because, thanks to the Emigo system, the salesperson reports on an ongoing basis, which eliminates the need for other means of supervision.
The data collected by Emigo allows not only for settling accounts with salespeople for their work but also enables ongoing tracking of the achievement of their sales goals. The system provides data for both supervisors and salespeople. The application, operating in the SaaS model, facilitates the collection of data for settling promotional campaigns, creating product rankings, special campaigns, and verifying their effectiveness.
– The implementation at VOX is one of the most interesting in terms of the scope of Emigo’s use – says Marcin Koch, Director of the Implementation Department at Sagra Technology. – The geographical and linguistic scope applied at VOX is also impressive. One can only be pleased that the tool we provide to the client can contribute to improving their business efficiency and development in European markets.