Free Shipping Day is the first joint campaign by Polish online stores and companies associated with the e-commerce market. On December 1st, 2010, all online retailers participating in the campaign will offer their customers completely free delivery of orders, regardless of their value, payment method, or shipping method.
The main goal of the event is to encourage as many people as possible to shop online as an alternative to visiting traditional stores. Free shipping should effectively appeal to those who have never ordered products online before, as well as further encourage existing e-customers to place new orders.
– In our country, e-commerce accounts for only 2-3 percent of the entire retail market – says Krzysztof Bartnik, the initiator and one of the main organizers of Free Shipping Day, editor-in-chief of the industry portal eKomercyjnie.pl.
– Free shipping on orders can convince new people to shop online. Thanks to this, they will make better use of the time they previously spent standing in lines at traditional stores.
The main partner of the first Free Shipping Day in Poland is the price comparison engine Nokaut.pl, which provided the organizers with technical and PR support. The campaign is also partnered by Euro-Label Safe Shopping Certificate.