The finale of the campaign, the Great Packing of toys at the DPD Poland headquarters, took place on February 12, 2010. This year’s collection focused on all kinds of school supplies, books, and sweets. As in previous years, in cooperation with the Polish Red Cross, social institutions scattered across Poland were selected, to which DPD Poland delivered New Year’s gifts.
– Our campaign, initiated back in 2005, involves collecting gifts among all DPD Poland employees in each of its 50 branches, as well as among interested customers and individual donors. Every year we collect more and more gifts, and the New Year’s Parcel campaign itself is now a tradition awaited by everyone. Due to the growing needs of Polish Red Cross facilities, DPD Poland not only initiates the gift collection campaign among employees but also donates additional funds every year for the purchase of gifts – says Rafał Nawłoka, CEO of DPD Poland.
Gifts funded by DPD employees and customers flow in from all over Poland to the sorting center in Warsaw, where employees of the Warsaw branch No. 1 and Polish Red Cross employees and volunteers pack the gifts together. Each parcel goes to beneficiaries from selected Polish Red Cross facilities. This year, over 1,600 children were delighted by the New Year’s parcels.
– This is a very interesting initiative that integrates Polish Red Cross and DPD employees during the Great Packing, but above all, it is support for children from poor families, where the presents under the Christmas tree were modest. From the experience of previous editions, I know that children react very spontaneously and are happy with the donated gifts. Educators and managers of Polish Red Cross facilities are very satisfied with any help and highly value this initiative – says Elżbieta Śmietanka, acting Director General of the Polish Red Cross Main Board.