Professionals need mobile access to complete, real-time information, not static reports that lack detailed insights. With QlikView for iPhone, sales representatives can drill down into information and extract detailed, up-to-date business data and analytics that will allow them to perform their jobs better. Ranging from data on a selected customer or product down to a single SKU or employee name.
– We thoroughly researched the mobile BI application market and it turned out that all previous attempts to create an application that meets the requirements of a mobile user have failed – says Anthony Deighton, Senior Vice President of Products at QlikTech. – Displaying a static report on a device screen can be slightly helpful, but it also provides an extremely frustrating experience because it does not offer the ability to interact with the data. In QlikView for iPhone, users receive a mobile view of a selected subset of data, as well as access to the business information they need. Interactivity is the only way to meet the expectations placed on mobile BI applications.
QlikView for iPhone takes full advantage of the capabilities offered by the iPhone interface. The entire application uses multi-touch functionality through a full implementation of finger gestures that users have already become accustomed to. Simple finger movements on the touchscreen allow users to select, modify, and drill down into data. To clear a selection, simply shake the device. The popular three-dimensional Cover Flow interface allows users to browse analyses in the same way that album covers and artists are browsed in iTunes. All changes are reflected on the Cover Flow screen in real time.
Additionally, QlikView for iPhone uses the GPS receiver to create location-based reports. For example, QlikView for iPhone can automatically display data for a given supplier, branch, or distributor when the user is at their location or headquarters. When sales representatives quickly need information about a specific account before a meeting, they no longer have to scroll through a list containing 250 accounts assigned to a given region. Instead, thanks to the GPS receiver, the iPhone will know where the user is currently located and quickly find business data regarding the place they are heading to.
– QlikView for iPhone blurs the lines between mobile and desktop BI tools – claims Deighton. – For years, mobile users have dreamed of being able to access fully up-to-date data regarding sales, inventory, and company finances. QlikView for iPhone turns this dream into reality. Once you have tasted mobile access to real-time business data, there is no turning back.