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Sure we can – TNT’s new motto

TNT has introduced a new motto, “sure we can,” which expresses the company’s approach and philosophy of operation. At the same time, the company has launched a new website, which is the first medium for the new motto. Over the coming months, the slogan will appear on all means of transport, i.e., cars and airplanes, as well as in information and advertising materials.

“Sure we can” expresses the company’s philosophy, which can be summarized as the ability to handle any situation and any customer need. It is a flexible approach to the services provided, even the most difficult ones. This is visible in TNT’s operations: from delivering ordinary parcels to transporting goods with unusual shapes that do not fit into standard packaging. An example of such an unusual service is the transport of giant pandas from China to Spain, carried out by TNT in 2007 – on time and in perfect health. The motto shows TNT’s capabilities and perfectly reflects its approach to pro-social activities, such as the support provided to the UN agency, the World Food Programme, in fighting hunger by helping to improve the organization’s logistics processes. As part of the Planet Me program, the company cares for the world and the environment, among other things, by building warehouses and offices with reduced CO2 emissions and using hybrid and electric vehicles in its fleet.

– The TNT slogan fully reflects our value system and the philosophy that sets us apart. The “sure we can” attitude applies to all TNT branches worldwide and expresses the way we operate – it is our approach to problem-solving, to daily work, and to cooperation with all stakeholders – says Peter Bakker, CEO of TNT.

The TNT website – both the corporate site and the sites for individual countries – has been completely redesigned. Their intuitiveness has been increased, and their content and accessibility for visitors have been modified to achieve a new quality in communication and to emphasize the brand expressed by the new “sure we can” slogan.

The new structure of all websites is intended to increase their accessibility and usability. The company expects that better navigation and new content will appeal to customers and encourage them to use the full range of available tools, including shipment tracking and self-service shipping (the myTNT application). Thanks to the introduction of advanced search functions and the improvement of the main archive, the ability to search for information has significantly improved.