Another success for Firma Oponiarska Dębica SA in the Reader’s Digest monthly survey.
Tires produced by Firma Oponiarska Dębica SA were recognized as the best product of the year 2007 in a survey by the prestigious monthly magazine Reader’s Digest. As many as 27.3% of the survey participants identified Dębica tires as the ones they bought most willingly and most frequently last year. The success is even greater as the company triumphed in the same category the previous year as well.
The results of the survey were announced today during the grand Reader’s Digest Product of the Year 2007 gala.
In the “Product of the Year” survey, readers of Reader’s Digest magazine chose their favorite products in 36 categories. The survey did not suggest specific brands or products. Respondents were asked to indicate them spontaneously. In total, 36 types of products were selected, grouped into 6 industry categories. In the Auto category, besides tires, there were also cars for women and motor insurance.
The results of the survey were announced today during the grand Reader’s Digest Product of the Year 2007 gala.
In the “Product of the Year” survey, readers of Reader’s Digest magazine chose their favorite products in 36 categories. The survey did not suggest specific brands or products. Respondents were asked to indicate them spontaneously. In total, 36 types of products were selected, grouped into 6 industry categories. In the Auto category, besides tires, there were also cars for women and motor insurance.
– We are proud of the sympathy and trust that readers have once again placed in our tires. The victory in the survey confirms the excellent fit of the Dębica brand tires to the needs of Polish drivers. At the same time, thanks to the professionalism and commitment of our employees, Firma Oponiarska Dębica S.A. is one of the largest Polish exporters, and our products are sold in dozens of countries around the world. – said Zdzisław Chabowski, President of the Management Board of Firma Oponiarska Dębica SA.
Dębica has been one of the strongest Polish brands for years. In last year’s ranking by “Rzeczpospolita” and the consulting firm Ernst&Young, which evaluated 180 companies, Dębica was recognized as the second most remembered brand by consumers among non-food products, surpassing in this category, among others, Amica, Atlas, Dosia, Lotos, and even the popular Ludwik…