Regardless of the company’s size, an electronic newsletter helps improve customer service quality, promote the company as highly specialized, and consequently increase product sales.
The Internet, as a cheap and effective medium for information transmission, has been known for many years. Most companies on the market already have their
websites, treating them as an additional channel for information transmission and customer contact. The potential inherent in the network has made internet marketing one of the most rapidly developing marketing fields today. New technologies offer many possibilities for effective activities of this type. Internet marketing is the promotion of products and services, reaching both current and potential customers. Online promotion, using various internet tools, can include both advertising (e.g., banners, pop-ups
conducted in the USA, where the share of marketing expenditures is about 30 percent of global turnover, confirm the expansion of internet marketing. Gaining the interest of potential product buyers requires maintaining long-term contact with them. Let us, therefore, address one of the ways of effective interactive communication with the customer, namely electronic newsletters.
Regardless of the company’s size, an electronic newsletter helps improve customer service quality, promote the company as highly specialized, and consequently increase product sales.
What is an electronic newsletter?
Corporate newsletters are free, electronic periodicals sent with a specific frequency to subscribers’ email addresses. According to applicable law, the recipient should voluntarily express a desire to receive the newsletter. Otherwise, i.e., when the shipment is directed to random emails, not necessarily with the consent and knowledge of their owners, such a process is called spamming.
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