A Call Center in the company. Among the most important are certainly better customer service standards, which over time translate into real profit growth. Standard services provided by a Call Center include initiating sales to new or existing customers, they also allow for gathering customer knowledge by providing selected information (market research), as well as by collecting relevant data during individual conversations. Usually, large enterprises outsource such actions to specialized
companies. But what to do if the company simply cannot afford to hire an external Call Center? If your company employs people raised on the “Do It Yourself” program by Adam Słodowy, they will certainly be interested in this short guide on how to quickly and cheaply conduct a promotional campaign using a self-built Call Center. We organize the workstation, train the interviewers. The selection of the appropriate number of necessary workstations and interviewers depends on five factors:
– time to complete the action,
– the required number of successful interviews,
– length of the survey questionnaire,
– respondent database (whether you use the company database or need to look for new customers),
– the “nobility” of the goal (the more important the topic and the better known the institution, the more willingly respondents provide answers).
The article comes from the magazine