Pentor Research Institute for Opinion and Market Research, commissioned by Wincanton Trans European Poland, has once again surveyed the awareness and image of the Wincanton brand. 500 people responsible for logistics, transport, or freight forwarding in their companies answered the interviewers’ questions. Compared to other companies in the TSL (Transport, Shipping, Logistics) industry, Wincanton was identified as the company most friendly to the customer. Wincanton also won in the category: professional service.
Wincanton conducts an annual survey, the goal of which is both to determine brand awareness on the Polish market and to learn the opinions of current and potential clients about the company and its operations. The interviewers’ questions were answered by people employed in companies with annual turnover exceeding PLN 10 million, operating in the trade and manufacturing sectors.
Compared to the previous year, the Wincanton brand recorded an increase in total awareness by as much as 9 percentage points. The company was placed in the group of the 3 best-perceived companies on the market. Representatives of the target group primarily describe Wincanton as a large company that reliably fulfills its orders and is valued by clients. Furthermore, it inspires their trust. Additionally, Wincanton received high marks as a company offering professional service. More people than last year also considered it to be developing dynamically.
More than two-thirds of those familiar with the Wincanton brand encountered communication activities undertaken by the company over the last year. Respondents well associated information in the national press and electronic media. Furthermore, more people than in 2004 paid attention to interviews with experts and expert commentary in the trade and general economic press (2005 – 25%; 2004 – 21%) due to the value of information about the company and its usefulness in the work of managers.