New DHL advertisement

Starting April 4th of this year, the latest DHL Express campaign launches as part of an international advertising initiative. Its goal is to promote the company’s image as a global operator. In Poland, the advertising themes utilize the names of small and nearly unknown Polish towns. This is intended to confirm DHL Express’s broad presence in the domestic services market, its knowledge of this market thanks to many years of experience in transport, and its understanding of customer needs. Press advertisements will appear in selected national daily newspapers, business magazines, local press, as well as on selected national and regional radio stations, including in Silesia, Greater Poland, and the Tri-City area. The advertising campaign in the press and on radio stations will be complemented by an online campaign in the form of email marketing, encouraging the use of DHL services, and a contest for customers using DHL Express domestic services. The idea of the contest is to collect points for sending SMS messages with the tracking numbers of shipments sent by customers. Those who accumulate the most points will receive attractive prizes. The latest DHL Express advertising campaign was prepared by the advertising agency Ogilvy&Mather London and adapted by Ogilvy One Poland. Media buying was entrusted to the media house HMS Carat Poland. The campaign will run until the end of May of this year.