Dear Readers,
The electronic economy is relentlessly entering ever-new areas of our everyday life. We still predominantly use internet connections to obtain various information, but one of the sectors where this development is strikingly visible is trade and services. Much is said about this, mostly in general terms or on the occasion of various incidents related to emerging events. But e-business, with its bright and dark sides, actually forces all its participants to do one more essential thing: to constantly learn and improve their qualifications. Every day, new opportunities for using internet tools appear, as well as threats that want to disrupt this entire process of development. It is not only worth knowing all this, but it is necessary so that using a computer in relations with the surrounding world is a convenience rather than an increasing nuisance. Therefore, the portal www.logistyka.net.pl, among various articles, will also publish materials that can expand the scope of knowledge and skills in the effective use of e-economy tools both in professional work and in private life. One of such articles is precisely the work of Anna Mielcarek from the Institute of Internal Market and Consumption in Warsaw on e-business and internet commerce, discussing these issues in an accessible yet competent manner, which we cordially invite you to read. Iwo Nowak
E-business and internet commerce
In the contemporary world, one of the conditions for the functioning of enterprises is the skillful use and processing of information. Information is becoming the primary resource of every enterprise e-business.For many enterprises, especially from the SME sector, it is difficult to make a decision on how to seize the opportunities associated with the development of e-business: to create a virtual enterprise or to prepare and implement an e-strategy based on a management support system? It is believed that the best results in e-business are achieved by companies originating from the so-called old economy. Their advantage lies in the ability to establish good customer relations and utilize a traditional brand in the e-business environment. In e-business, companies offering the sale of small products that are easy to pack and transport stand out in terms of effectiveness.
In the publication, materials published in the journal “Handel Wewnętrzny” have been used with the consent of IRWiK
P06-01.pdf